Get Enhanced Brand Content on Amazon: Requirements, Process & Tips

If you’re selling on Amazon, you’ve likely heard of Enhanced Brand Content (EBC)—a powerful feature that allows brand-registered sellers to create visually rich, conversion-boosting product listings. But how exactly do you get access to EBC? What are the requirements? And how can you make the most of it?

In this guide, we break down everything you need to know to get started with Amazon Enhanced Brand Content, step-by-step.

🔍 What is Enhanced Brand Content (EBC)?

Enhanced Brand Content (also known as A+ Content for sellers) allows brand owners to upgrade their product descriptions with custom images, comparison charts, and formatted text. This not only improves the aesthetic appeal of your listings but also helps boost conversion rates, brand trust, and customer engagement.

📊 According to Amazon, EBC can increase conversions by 3–10% on average.

✅ Who Can Use Enhanced Brand Content?

To be eligible for EBC, sellers must:

  • Be enrolled in Amazon Brand Registry

  • Own the brand of the products listed

  • Sell in Amazon’s Seller Central (not Vendor Central, which uses A+ Content)

📌 Note: A+ Content and EBC are now essentially the same thing—Amazon just uses different names for vendors and sellers.

📝 How to Get Enhanced Brand Content on Amazon: Step-by-Step

Here’s how you can unlock and publish Enhanced Brand Content on your listings:

1. Enroll in Amazon Brand Registry

This is the first and most crucial step.

Requirements:

  • A registered trademark for your brand (wordmark or image-based)

  • Proof of ownership and authority to manage the brand

  • An active Amazon Seller Central account

👉 Apply at brandservices.amazon.com

Once approved, you’ll have access to tools like A+ Content, Brand Analytics, and Sponsored Brands ads.

2. Access the A+ Content Manager

After your brand is enrolled:

  • Go to Seller Central > Advertising > A+ Content Manager

  • Click "Start creating A+ content"

  • Choose from various modules (text, images, comparison charts, etc.)

3. Create and Submit EBC Content

When creating your content:

  • Use high-quality images (1000x1000 px or higher)

  • Highlight key features with clear copy

  • Avoid restricted claims (e.g., “FDA approved,” “best,” “safe”)

Once done, submit the content for review. Amazon usually approves it within 1–7 days.

🛠️ Pro Tips to Maximize Your EBC Impact

✅ Keep it Simple, Yet Visual

Too much text overwhelms users. Use strong imagery and icons to communicate benefits quickly.

✅ Use Comparison Charts

Help customers compare your products or highlight why your brand is better than others.

✅ Mobile Optimization is Key

Over 60% of Amazon shoppers use mobile. Ensure your EBC looks great on all screen sizes.

✅ Tell a Brand Story

Your EBC section is a chance to emotionally connect with buyers. Use it to tell why your brand exists.

⚠️ Common Mistakes to Avoid

  • Skipping trademark registration (you need this for Brand Registry)

  • Over-promising in claims (Amazon may reject your content)

  • Uploading low-resolution images

  • Not testing layout across devices

🧠 Final Thoughts

Getting Enhanced Brand Content on Amazon is one of the smartest moves a seller can make. It improves trust, showcases your products professionally, and boosts conversions. While the process starts with Brand Registry, the real impact comes from crafting thoughtful, compelling content.

If you’re unsure how to proceed or want to outsource your EBC strategy, agencies like Krolog specialize in crafting Amazon A+ content that drives sales and reflects your brand’s voice.

🔗 Ready to Elevate Your Listings?

Need help with Brand Registry or building high-impact A+ content?
📩 Contact Krolog today and let our Amazon experts take your listings from basic to brilliant.

Comments

Post a Comment

Popular posts from this blog

Amazon FBA (Fulfilment by Amazon) is a service that helps sellers grow their business without worrying about shipping, storage, or customer support. Here’s a simple breakdown of how it works: You send your inventory to Amazon’s warehouse. Amazon stores your products in their fulfilment centres across the country. Your product is listed and sold on Amazon. Customers can find your product on Amazon and place orders just like any other item on the site. Amazon picks, packs, and ships the product. When an order is placed, Amazon takes care of packing and fast delivery to the customer. Amazon handles customer service and returns. You don’t need to deal with customer queries or return logistics – Amazon does it all. Why Work with Krolog Inc? At Krolog Inc , we help businesses of all sizes succeed on Amazon through expert FBA support and management. Whether you're just getting started or looking to improve your existing sales, we offer: Full FBA setup and onboarding Product listing cr...
Read more

DIY vs. Hiring a Seller Central Agency: Which Is Better for Your Brand?

Selling on Amazon can be incredibly rewarding — but it’s also highly competitive and operationally complex. As your business grows, you’ll eventually face a tough question: Should I manage my Amazon Seller Central account myself (DIY), or should I hire an agency to handle it for me? Both approaches have their merits, and the right decision depends on your goals, resources, and stage of growth. In this blog, we’ll break down the pros and cons of each option and help you decide what’s better for your Amazon business. 🔹 What Is Seller Central? Amazon Seller Central is the platform third-party sellers use to manage everything related to their Amazon business — including product listings, inventory, orders, advertising, returns, and customer communication. It’s powerful, but it’s also filled with policies, changing algorithms, and hidden opportunities. Mismanaging it can cost you time, sales, and even your account. Option 1: The DIY Approach Handling your own Amazon Seller Central accoun...
Read more